Our goals remained very similar during the production of the second video for MonthlyFundraiser.org. It was important to our client that information be conveyed simply, and that production remained equally simple, to prevent confusing the audience while explaining  a relatively complex idea.

Joe, the talent in front of the camera, was asked to keep his performance consistent. Our shot selection echoed the first video (although we were able to back up because we found a new location). And the editing and motion work remained the same, so that the audience’s attention was not taken away because of visual and aural changes that could potentially distract.