VIDEO BY: Josh Fite

Jared Fite wanted each potential client to experience his services before they even scheduled an appointment. So we were tasked with showing a simple haircut, from start to finish, while also giving a feel for the atmosphere.

When considering the imagery, we made it a point to keep everything natural, thus a handheld scheme was implemented, with the primary focus on the stylist and the client. We edited in a montage style towards the middle to adequately compress time, so potential cliental can get a ‘feel’ for the experience, without having to sit through a haircut.

Towards the end, it was important to display the positive effect. We cut to the client inspecting the much improved hair, then juxtaposed a shot of the creator, the stylist, as he looks towards the camera, allowing the audience to draw the appropriate connection.