VIDEO BY: Josh Fite

The Baldwin Center needed an appropriate introduction. Because they are inundated with their day-to-day operations, advertising was the least of their concerns. So the goal was to create content that explained what they do, from a simple, general standpoint.

And what they do is serve the community.

To accomplish this task, we used minimal narration to lightly guide and direct the viewer to the to appreciate the backbone of the video–the images. The images then served the message appropriately, as we displayed the positive effect of the Baldwin Center’s activities. And finally, the music served to build the brief narrative by first underlining the positive impacts of the Baldwin Center, then building appropriately to the climax, a montage of empowerment.